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1. ±¸Á¶ ºÐ¼® ¹× Àü·« (Structural Analysis and Strategies) * 1
2. »ê¾÷ ¹× ½ÃÀå ºÐ¼® (Industry and Market Analysis) * 23
3. »ê¾÷ ȯ°æ (Industry Environment) * 51
4. Àü·«Àû ÀÇ»ç°áÁ¤ (Strategic Decisions) * 73
5. ±Û·Î¹ú ºñÁî´Ï½º À̽´ (Global Business Issues) * 91
6. µ¿±âºÎ¿© ¹× Ä¿¹Â´ÏÄÉÀÌ¼Ç (Motivation and Communications) * 115
7. Á¶Á÷ ±¸Á¶ ¹× È¿°ú (Organizational Structure and Effectiveness) * 147
8. Áý´Ü °ü¸® (Managing Group) * 179
9. ¿µÇâ·Â ¹× ¸®´õ½Ê (Influence and Leadership) * 203
10. ½Ã°£ °ü¸®, °¥µî ¹× Çù»ó (Time Management, Conflict and Negotiation) *227
Advisory Index * 245 |
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